The Ministry of Culture, Sports, and Tourism is launching the "K-Culture for Sensory Satisfaction: Taste, Style, Relaxation" program from May to November to highlight the country's diverse charms. Shaped by feedback from foreigners residing in Korea, this initiative features six events, including pop-up stores and rural food experiences.

In collaboration with the Korea International Broadcasting Foundation, the Ministry inaugurated the series with a pop-up store event in Seongsu-dong, Seoul, showcasing products from Korean companies. The event highlighted award-winning items from "New Product Launch Restaurants," featuring beauty, fashion, drama, and entertainment-related products for foreign content creators residing in Korea and international students.
Upon the completion of all programs this year, the Ministry plans to produce a broadcast program that will showcase participants' activities and content creations through Arirang TV and online platforms, aimed at promoting Korean culture globally.

Date	Title	Location	Main Contents
May 29 (Wed)	Pop-up Store (Style)	Seoul (Seongsu)	(Seongsu Pop-up Store) Experience Korean Corporate Pop-up Store - Beauty, Fashion, Drama, and Entertainment-related products
June 29(Sat) ~ 30(Sun)	Traditional Korean Food (Taste)	Gangwon (Inje)	(Hachuri Village) Experience Traditional Meals, Traditional Snacks, and etc - Cooking Rice in Cauldron, Mountains Vegetables and Traditional Tea Experience - Making Food with Ingredients Produced Locally such as Beans and Tofu
July	Traditional Liquor (Taste)	Gyeonggi (Pocheon, Yeoncheon)	(Sansawon, Pocheon) Experience the Process of Making Traditional Korean Liquor (Yeoncheon Brewery) Creating Your Own Liquor with Local Specialty Ingredients
Sep	Color and Craft (Fashion)	Jellanam (Naju), Jellabuk (Jeonju)	(Naju) Korean Natural Dye Museum : Experience Natural Dyeing (Jeonju) Experience Traditional Crafts in a Hanok Village Workshop
Oct	Nature (Relaxation)	Chungbuk (Chungju, Jincheon)	(Chungju) Experience Korea’s Natural Environment through Camping (Jincheon) Experience Healing Culture through Forest and Trail Trekking
Nov	Traditional Korean Medicine (Relaxation)	Gyeongnam (Sancheong)	(Sancheong) Experience Korean Medicine through Herbal Heat Therapy and etc

· Source : Ministry of Culture, Sports, and Tourism
· Contact Info : Kwon Soo-hyun / ksh81@korea.kr